Deep Dive into Agile Marketing
Episode Seven: An Interview with Giannina Rachetta

Episode Seven: An Interview with Giannina Rachetta

July 3, 2020

In Episode Seven, John interviews Giannina Rachetta, Product Marketing Manager at 3M.

 

Special Edition: (Portuguese) Agile Marketing Around the Globe with Andre Felippa

Special Edition: (Portuguese) Agile Marketing Around the Globe with Andre Felippa

May 14, 2020

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This interview is in Portuguese, and it is also available in English.

 
 
Special Edition: Agile Marketing Around the Globe with Andre Felippa (English)

Special Edition: Agile Marketing Around the Globe with Andre Felippa (English)

May 14, 2020

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This episode is in English, but is also available in Portuguese.

 
Special Edition: A COVID-19 Update from the Netherlands

Special Edition: A COVID-19 Update from the Netherlands

May 12, 2020

In this episode, John Cass sits down with Adrie Dolman for a short discussion on the impact of COVID-19 on agile marketing in the Netherlands. You can hear more from Adrie on his series over at the Business Agility Institute Podcast Network.

Special Edition: A COVID-19 Update from Naoya Segawa

Special Edition: A COVID-19 Update from Naoya Segawa

May 12, 2020

John Cass sat down with Naoya Segawa of Japan to talk about Naoya's first episode in the Business Agility Podcast Network, an interview about COVID-19 and how it affects agile marketing. 

Check out Naoya's episode here (in Japanese): https://bainetwork.podbean.com/e/episode-1-agile-marketing-in-japan-in-the-age-of-covid-19/

Introduction to Global Marketing Series + Business Agility Podcast Network

Introduction to Global Marketing Series + Business Agility Podcast Network

May 12, 2020

John Cass introduces the global marketing series featuring agilists from Brazil, Japan, and the Netherlands. 

Special Edition: Agile Marketing Around the Globe with Naoya Segawa and Nobuyoshi Adachi

Special Edition: Agile Marketing Around the Globe with Naoya Segawa and Nobuyoshi Adachi

May 11, 2020

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Naoya Segawa and Nobuyoshi Adachi to discuss what marketing through an Agile lens looks like in Japan.

Special Edition: Agile Marketing Around the Globe with Adrie Dolman

Special Edition: Agile Marketing Around the Globe with Adrie Dolman

May 11, 2020

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Adrie Dolman to discuss what marketing through an Agile lens looks like in the Netherlands.

 
 
Episode Six: An Interview with Amy Luethmers

Episode Six: An Interview with Amy Luethmers

April 15, 2020

In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketing department into a true team; rather than functioning as creative services.

Episode Five: An Interview with Andrew Burrows

Episode Five: An Interview with Andrew Burrows

February 26, 2020

In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM. 

Play this podcast on Podbean App